About me…

Hey there! I’m James, a strategic thinker and customer experience enthusiast. I love crafting simple and effective solutions for complex problems, helping some of the biggest brands create memorable user experiences.

My journey into UX started with a curiosity about how people interact with products and a desire to make those interactions smoother and more enjoyable. I want to make people's lives easier. Over the years, I’ve honed my skills in Design Thinking, Human-Centered Design, and Experience Design, leading projects for brands like Target, Pfizer, Southwest Airlines, and Verizon.

I’m passionate about making a real impact through my work and enjoy volunteering at hackathons for social good. My main career goal is to continue pushing the boundaries of what’s possible in customer experience and innovation.

Outside of work, you can find me rowing crew, scuba diving, playing rugby, or jamming on the drums.

Core Skills:

  • Crafting plans to make every interaction customers have with a brand smooth and enjoyable, ensuring they leave with a positive impression.

  • Tackling tough problems with a creative approach, finding practical and innovative solutions that really work.

  • Putting users at the heart of everything, designing solutions that truly meet their needs and improve their overall experience.

  • Creating engaging and easy-to-use digital experiences for websites, apps, and other platforms, making sure users enjoy every moment.

  • Developing long-term plans that help businesses thrive in the digital age, ensuring they stay ahead of the curve.

  • Overseeing the entire lifecycle of a product, from idea to launch, making sure it meets both business goals and customer needs.

  • Leading projects that spark new ideas and encourage innovative thinking, helping organizations stay fresh and forward-thinking.

  • Drawing detailed maps of service processes to find and fix inefficiencies, making services run smoother and better.

  • Designing and analyzing the paths customers take when interacting with a brand, ensuring every step is optimized for a great experience.

  • Collaborating closely with executives and key players, keeping everyone informed and aligned with the project’s goals.

  • Leading teams with agile methods to deliver projects on time, quickly adapting to changes and new challenges.

  • Using data and research to guide decisions, ensuring strategies are backed by solid evidence and lead to better outcomes.